FOR IMMEDIATE RELEASE
July 14, 2009
Ad 2 Tampa Bay SEEKS ITS NEXT PRO BONO CLIENT
TAMPA, FL – Each year Ad 2 Tampa Bay gathers a team from its membership of top young advertising professionals from agencies and in-house groups across Tampa Bay to work tirelessly on making the world a better place. Utilizing donated time, materials and media the team develops a full advertising campaign for little or no cost that is tailored to meet the needs of a selected non-profit organization. Now, Ad 2 Tampa Bay is calling on non-profit organizations in the Tampa Bay area to submit an application for their 2009-2010 Public Service Campaign. The call is open to all 501c3 organizations that are not religiously or politically based.
Last year's campaign was for the organization 'One Here One There,' a nonprofit organization headquartered in Tampa and dedicated to empowering college students across the United States to help fund education for students in sub-Saharan Africa. One Here One There benefited from over $100,000 in design and media donations; including billboards, broadcast time and printing. The campaign consisted of a new logo, updated website, print ads, a You Tube spot, radio ads, e-mail blasts, a social media push and web banners. There was also a Street Team Kit that required designs for buttons, t-shirts, posters, stickers, coasters and stencils for sidewalk chalk art.
The team, which included representatives from SPARK, Peak Biety Branding + Advertising, Celsius Marketing and Schifino Lee Advertising + Branding, was pleased to have developed a successful campaign, but were even more excited when their work was awarded second place in the public service competition at the American Advertising Federation's National Conference.
The application is available here and on the Public Service page of the Ad 2 Tampa Bay website (www.ad2tampabay.org). Please e-mail completed applications to publicservice@ad2tampabay.orgno later than July 31, 2009.
If you have any questions concerning the public service campaign, please e-mail the Ad 2 Tampa Bay Public Service Directors, Tiffany L. Ryan and Cindy Honickman, directly at publicservice@ad2tampabay.org
Ad 2 Tampa Bay is the unified voice of Tampa Bay's emerging advertising professionals. By combining the Tampa Bay area's brightest developing talent while working in conjunction with the American Advertising Federation's national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through education, legislation, and public service.
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